IM4U visited Interpack Dusseldorf 2023 exhibition – our main insights

Interpack Dusseldorf 2023 is one of the world’s largest exhibitions dedicated to the packaging industry. The event brings together professionals from all over the world to showcase the latest trends and innovations in packaging, processing, and technology. The exhibition is held every three years and is considered a must-attend event for industry leaders, manufacturers, suppliers, and stakeholders.

IM4U Digital Marketing Agency recognized the significance of this event and decided to attend the exhibition to gain insights into the latest trends and innovations in the packaging industry. Our CEO, Oleksandr Yaremenko, visited the exhibition to learn about the newest technologies, solutions, and advancements that can help our clients stay ahead of the competition.

In this article, we will share our main insights from the exhibition and highlight some of the most significant trends and developments that we observed during our visit. We hope that our insights will provide valuable information to our readers and help them stay up-to-date with the latest trends in the packaging industry.

Preparations for the Exhibition

To prepare for the Interpack Dusseldorf 2023 exhibition, IM4U Digital Marketing Agency took several steps to ensure that our team was fully equipped to make the most out of this event. Here are some of the steps we took:

Research and planning: we conducted extensive research to understand the exhibition’s theme, the participating companies, and their products and services. Based on our research, we outlined a schedule with targeted time slots for visiting specific exhibitions and attending relevant seminars or conferences to make the most of our time at the event, the key areas we wanted to explore and the companies we wanted to meet.
Promotion: we promoted our attendance at the exhibition through our website and social media. We also created custom-designed cards to hand out to potential clients and partners.

The purpose of our attendance at the exhibition was to gain insights into the latest trends and developments in the packaging industry and to network with industry leaders, manufacturers, suppliers, and stakeholders. We hoped to achieve the following objectives:

To gain knowledge about the latest advancements and technologies in packaging and processing.
To identify potential clients and partners for our agency and explore business opportunities.
To network with industry experts and influencers and gain insights into their experiences and expertise.
To showcase our agency’s expertise and services to potential clients and partners.

Overall, we aimed to leverage the exhibition to gain insights, establish new business connections, and showcase our agency’s capabilities and services.

The IM4U Digital Marketing Agency at Interpack Dusseldorf 2023

Attending the Interpack Dusseldorf 2023 exhibition was an exciting and enlightening experience for the IM4U Digital Marketing Agency team. The atmosphere was vibrant and bustling with energy, with professionals from all over the world showcasing their latest innovations and products.

Some of the most interesting and informative exhibitions we visited were:

Smart Packaging Hub: this exhibition showcased the latest advancements in smart packaging technology. We were able to learn about the different sensors and technologies used in smart packaging, including RFID tags and NFC.
Sustainable Packaging Pavilion: the focus of this exhibition was on sustainable packaging solutions that can help reduce waste and promote eco-friendliness. We were able to learn about different materials, such as biodegradable plastics and recycled paper, which are used in sustainable packaging.
Processing and Packaging Machinery Pavilion: this exhibition showcased the latest advancements in processing and packaging machinery, including filling and sealing machines, labeling machines, and packaging robots. We were able to witness live demonstrations of these machines, which provided us with valuable insights into their capabilities.

During our visit, we also encountered several notable new trends, techniques, and technologies that caught our attention, including:

Digital printing: we noticed a significant trend towards digital printing technology in the packaging industry. Digital printing enables companies to create customized and personalized packaging designs, which can help increase customer engagement and brand loyalty.
Artificial Intelligence in packaging: the exhibition showcased how artificial intelligence is being integrated into packaging processes. We learned about AI-powered quality control systems, automated packaging machinery, and data analytics solutions that optimize production efficiency and improve product quality.

Overall, the exhibition served as a catalyst for exploring emerging trends and technologies that are revolutionizing the packaging industry. Throughout the exhibition, we had the opportunity to delve deep into the diverse range of exhibitions, presentations, and discussions focused on packaging advancements. These engagements allowed us to gain first hand exposure to cutting-edge technologies, groundbreaking solutions, and forward-thinking strategies that are shaping the future of the industry. We were able to witness remarkable displays of creativity and innovation, from eco-friendly materials and sustainable packaging designs to disruptive technologies and smart packaging solutions. The event offered a comprehensive and immersive platform to explore the latest trends and innovations in the packaging industry, providing us with a wealth of knowledge and insights that will significantly benefit our clients and keep us ahead of the competition.

Networking Opportunities

The Interpack Dusseldorf 2023 exhibition provided excellent networking opportunities for the IM4U Digital Marketing Agency. We were able to connect with professionals from various fields in the packaging industry. Some of the networking opportunities that we were able to leverage included:

Informal networking: we were able to meet and network with professionals from various fields such as packaging manufacturers, packaging suppliers, marketing and branding professionals, sustainability experts, technology providers during the exhibition’s breaks and social events.
Industry events: we also attended industry events, including conferences and seminars, which enabled us to learn about the latest trends and developments in the packaging industry. These events provided us with opportunities to interact with industry experts, packaging innovators, associations, and potential partners, broadening our network and strengthening our position within the packaging industry.

Our attendance at the exhibition also presented potential business opportunities for our agency. We were able to identify several potential clients and partners such as Postimat, Imaco and Labelpack with whom we could explore new business opportunities. These opportunities included providing digital marketing services, creating customized packaging designs, and developing marketing strategies for new product launches.

In addition, we were able to showcase our agency’s capabilities and services to potential clients and partners, which could lead to new business relationships. Overall, the networking opportunities provided by the Interpack Dusseldorf 2023 exhibition were invaluable, and we believe that our attendance has opened up new possibilities for our agency in the packaging industry.

Conclusion

The Interpack Dusseldorf 2023 exhibition allowed the IM4U Digital Marketing Agency to network with professionals from various fields, establish new connections, and identify potential business opportunities.

During our visit to Interpack Dusseldorf 2023, we gained several valuable insights about the exhibition itself and the packaging industry as a whole:

Global industry presence: The exhibition showcased a truly international gathering of industry professionals, with participants from around the world. It was an opportunity to witness the global scale of the packaging industry and its impact on various sectors.
Collaboration and networking: Interpack 2023 provided an ideal platform for networking and establishing connections with professionals from different fields within the packaging industry. The event facilitated meaningful interactions, fostering collaboration and knowledge-sharing among attendees.
Innovation and creativity: the exhibition was a testament to the continuous innovation and creative spirit within the packaging industry. We witnessed imaginative packaging designs, unique concepts, and inventive solutions that demonstrated the industry’s dedication to pushing boundaries and meeting evolving consumer demands.
Industry trends and insights: Interpack 2023 provided a comprehensive overview of the current trends, challenges, and opportunities in the packaging industry. It allowed us to stay informed about the latest market developments, consumer preferences, and emerging practices that can shape our strategies and services.
Learning and education: the exhibition featured seminars, workshops, and presentations by industry experts, offering valuable educational opportunities. These sessions provided insights into best practices, market research findings, and thought leadership that can enhance our understanding of the industry and guide our future endeavors.

The impact of our visit on the IM4U Digital Marketing Agency’s future business operations is significant. We have gained valuable knowledge and insights into the latest trends and innovations in the packaging industry, which will enable us to better serve our clients and stay ahead of the competition. Our attendance has also provided us with new business opportunities and strengthened our existing relationships with clients and partners.

Oleksandr Yaremenko CEO at iM4U Digital Marketing Agency

Oleksandr Yaremenko has been a sales and marketing professional since 2007. As a national sales trainer and coach for top management, he has honed his skills in both team management and sales effectiveness. In 2016, he founded his own digital marketing agency, where he applies his experience to help clients achieve their goals.

Oleksandr is a graduate of Ericsson University’s business training program, where he specialized in sales and management. He is known for his ability to effectively develop clients, increasing their annual revenue by 2-4 times through an integrated marketing approach.

25.05.2023

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Oleksandr Yaremenko