Deck Supply Store

Project: Decks Toronto promotion strategy

DECKS TORONTO

Decks Toronto was founded in 2005 in Toronto, Canada. Decks Toronto is a deck specialty store where you can order everything you need for your deck – decking material, deck accessories, railing, deck lighting and permits.

Because of the company’s growth it became necessary to represent the company in social media networks, reputation marketing, and create a marketing strategy. In 2019 Decks Toronto started cooperation with the iM4U Marketing Digital Agency, which uses an integrated marketing approach that allows to achieve results in the shortest possible time.

Decking Marketing Store Promotion Strategy by iM4U team

Goals

Building a sustainable brand to attract clients, increase the company’s turnover and open new stores in other cities.

Marketing strategy

Positioning

A deck specialty store with a wide variety of decking materials, deck accessories, railing, deck lighting, and permits with top quality service.

Advantages of Decks Toronto

Expertise in a niche
Efficiency (delivery within 1-4 days)
A wide range of boards from trusted brands
Providing free samples
Obtaining building permits
Best price for decking material

Target Audience

CONSTRUCTION COMPANIES
CONTRACTORS
HOMEOWNERS

Analysis of the Canadian building materials market
Competitor analysis
Defining the brand’s Tone of Voice
Defining a Unique Selling Proposition
Choosing the promotion channels

Marketing support

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support iM4U Digital Marketing Agency

Logo design

Task

It was important to create a modern and interesting logo, while maintaining a business style.

Implementation

Designers suggested 3 options of the logo in a different color palette and graphic design.
Prepared mockups of the company’s branded products – business cards, merchandise, documents, social media, souvenirs
Created logo usage guideline

Website redesign

Task

Existing website improvements

Implementation

Site restructuring
Created adaptive web design that ensures its correct display on all devices
Created a user-friendly interface
Optimized the speed (Pagespeed) of the website for Google standards
Optimized each page for Google Search
Formation of SEO-optimized blog articles

Web Development of a new website

Task

Due to the high competition in the market, we decided to create a new website with a more user-friendly design and structure, to do SEO optimization, Google Ads, Targeting, Facebook, Instagram, etc.

Implementation

Created a website structure based on competitor analysis
Created adaptive web design that ensures its correct display on all devices
Created a user-friendly interface
Google website speed optimization (PageSpeed)
Optimized each page for Google Search
Created SEO-optimized blog articles
Payment gateway integration
Website preparation for promotion
Testing of all functionality
Security

Social media marketing

Task

To create high-quality content and develop the client’s image on social networks: Instagram, Facebook, LinkedIn.

Implementation

Created corporate accounts on social networks in one format
Created content: reputational, call-to-action, promotional, news, communicative
Set up targeted ads on Facebook and Instagram

Social Media Marketing for Decking Company

Reputation Marketing

Task

Bringing the client’s company to a high reputation level.

Implementation

Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information posts.
Review platforms: registered the company on reliable sites, increased awareness.
Dealt with negative reviews.

Results

Business growth. Another deck store was opened in Ottawa City.
Evaluation of achieved goals for each year according to KPI indicators.
Created a website.
SEO promotion. The site appears in Google Search in the first place for key positions.
The first goals were achieved after 6 months of cooperation.
During the second year of promotion, the company’s gross revenue tripled, while the company expanded 3 times.
Uniform style and optimization of all channels: website, Facebook, Instagram, Twitter, LinkedIn, Google My Business and local reviews.
The company ranks on the first pages of Google local ranking for top keywords for both advertising and organic promotion.
Systematization and optimization of all marketing tools.

TESTIMONIAL

I am grateful for the comprehensive promotion and especially to the iM4U team, which was completely immersed in the business process and was able to double the company’s turnover in the first year, and four times in the second year. We are evolving the next cities and planning to expand to the United States.

ALEXANDR KRUPIN Owner – Decks Toronto