Project: Decks Toronto promotion strategy

DECKS TORONTO

Decks Toronto was founded in 2005 in Toronto, Canada. Decks Toronto is a deck specialty store where you can order everything you need for your deck – decking material, deck accessories, railing, deck lighting and permits.

Because of the company’s growth it became necessary to represent the company in social media networks, reputation marketing, and create a marketing strategy. In 2019 Decks Toronto started cooperation with the iM4U Marketing Digital Agency, which uses an integrated marketing approach that allows to achieve results in the shortest possible time.

Goals

Building a sustainable brand to attract clients, increase the company’s turnover and open new stores in other cities.

Positioning

A deck specialty store with a wide variety of decking materials, deck accessories, railing, deck lighting, and permits with top quality service.

Advantages of Decks Toronto

1
Expertise in a niche
2
Efficiency (delivery within 1-4 days)
3
A wide range of boards from trusted brands
4
Providing free samples
5
Obtaining building permits
6
Best price for decking material

Target Audience

Marketing
strategy

CONSTRUCTION COMPANIES

CONTRACTORS

HOMEOWNERS

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing
support

Task

It was important to create a modern and interesting logo, while maintaining a business style.

Implementation

Designers suggested 3 options of the logo in a different color palette and graphic design.
Prepared mockups of the company’s branded products – business cards, merchandise, documents, social media, souvenirs
Created logo usage guideline

Logo
design

03 08

Task

Existing website improvements

Implementation

1
Site restructuring
2
Created adaptive web design that ensures its correct display on all devices
3
Created a user-friendly interface
4
Optimized the speed (Pagespeed) of the website for Google standards
5
Optimized each page for Google Search
6
Formation of SEO-optimized blog articles

Website
redesign

Task

Due to the high competition in the market, we decided to create a new website with a more user-friendly design and structure, to do SEO optimization, Google Ads, Targeting, Facebook, Instagram, etc.

1
Created a website structure based on competitor analysis
2
Created adaptive web design that ensures its correct display on all devices
3
Created a user-friendly interface
4
Google website speed optimization (PageSpeed)
5
Optimized each page for Google Search
6
Created SEO-optimized blog articles
7
Payment gateway integration
8
Website preparation for promotion
9
Testing of all functionality
10
Security

Web Development of a
new website

Task

To create high-quality content and develop the client’s image on social networks: Instagram, Facebook, LinkedIn.

Implementation

1
Created corporate accounts on social networks in one format
2
Created content: reputational, call-to-action, promotional, news, communicative
3
Set up targeted ads on Facebook and Instagram

Social media
marketing

Task

Bringing the client’s company to a high reputation level.

Implementation

Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information posts.
Review platforms: registered the company on reliable sites, increased awareness.
Dealt with negative reviews.

Reputation
Marketing

Task

Increasing clients’ loyalty through video content.

Implementation

Created video content.
Selected the effective key phrases for YouTube channel promotion.
Uploaded videos with SEO optimization.

YouTube
promotion

Results

1
Business growth. Another deck store was opened in Ottawa City.
2
Evaluation of achieved goals for each year according to KPI indicators.
3
Created a website.
4
SEO promotion. The site appears in Google Search in the first place for key positions.
5
The first goals were achieved after 6 months of cooperation.
6
During the second year of promotion, the company's gross revenue tripled, while the company expanded 3 times.
7
Uniform style and optimization of all channels: website, Facebook, Instagram, Twitter, LinkedIn, Google My Business and local reviews.
8
The company ranks on the first pages of Google local ranking for top keywords for both advertising and organic promotion.
9
Systematization and optimization of all marketing tools.

TESTIMONIAL

I am grateful for the comprehensive promotion and especially to the iM4U team, which was completely immersed in the business process and was able to double the company’s turnover in the first year, and four times in the second year. We are evolving the next cities and planning to expand to the United States.

ALEXANDR KRUPIN Owner - Decks Toronto