DECKS TORONTO

Decks Toronto was founded in 2005 in Toronto, Canada. Decks Toronto is a deck specialty store where you can order everything you need for your deck – decking material, deck accessories, railing, deck lighting and permits.

Because of the company’s growth it became necessary to represent the company in social media networks, reputation marketing, and create a marketing strategy. In 2019 Decks Toronto started cooperation with the iM4U Marketing Digital Agency, which uses an integrated marketing approach that allows to achieve results in the shortest possible time.

Group 698 (2)
Goals

Building a sustainable brand to attract clients, increase the company’s turnover and open new stores in other cities.

Positioning

A deck specialty store with a wide variety of decking materials, deck accessories, railing, deck lighting, and permits with top quality service.

Advantages of Decks Toronto
  • 1

    Expertise in a niche

  • 2

    Efficiency (delivery within 1-4 days)

  • 3

    A wide range of boards from trusted brands

  • 4

    Providing free samples

  • 5

    Obtaining building permits

  • 6

    Best price for decking material

Target Audience
Marketing
strategy
Rectangle 165
CONSTRUCTION COMPANIES

Rectangle 165 (1)
CONTRACTORS

Rectangle 165 (2)
HOMEOWNERS

Analysis of the Canadian building materials market Competitor analysis Defining the brand’s Tone of Voice Defining a Unique Selling Proposition Choosing the promotion channels Rectangle 180
Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Group 423
Marketing
support
Task

It was important to create a modern and interesting logo, while maintaining a business style.

Implementation
  • Designers suggested 3 options of the logo in a different color palette and graphic design.
  • Prepared mockups of the company’s branded products – business cards, merchandise, documents, social media, souvenirs
  • Created logo usage guideline
Group 746
Logo
design
03 08
Task

Existing website improvements

Implementation
  • 1

    Site restructuring

  • 2

    Created adaptive web design that ensures its correct display on all devices

  • 3

    Created a user-friendly interface

  • 4

    Optimized the speed (Pagespeed) of the website for Google standards

  • 5

    Optimized each page for Google Search

  • 6

    Formation of SEO-optimized blog articles

Website
redesign
Task

Due to the high competition in the market, we decided to create a new website with a more user-friendly design and structure, to do SEO optimization, Google Ads, Targeting, Facebook, Instagram, etc.

  • 1

    Created a website structure based on competitor analysis

  • 2

    Created adaptive web design that ensures its correct display on all devices

  • 3

    Created a user-friendly interface

  • 4

    Google website speed optimization (PageSpeed)

  • 5

    Optimized each page for Google Search

  • 6

    Created SEO-optimized blog articles

  • 7

    Payment gateway integration

  • 8

    Website preparation for promotion

  • 9

    Testing of all functionality

  • 10

    Security

group-769-1
Web Development of a
new website
Task

Bringing the client’s company to a high reputation level.

Implementation
  • Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information posts.
  • Review platforms: registered the company on reliable sites, increased awareness.
  • Dealt with negative reviews.
Group 770
Reputation
Marketing
Task

Increasing clients’ loyalty through video content.

Implementation
  • Created video content.
  • Selected the effective key phrases for YouTube channel promotion.
  • Uploaded videos with SEO optimization.
Group 426
YouTube
promotion
Results
  • 1

    Business growth. Another deck store was opened in Ottawa City.

  • 2

    Evaluation of achieved goals for each year according to KPI indicators.

  • 3

    Created a website.

  • 4

    SEO promotion. The site appears in Google Search in the first place for key positions.

  • 5

    The first goals were achieved after 6 months of cooperation.

  • 6

    During the second year of promotion, the company's gross revenue tripled, while the company expanded 3 times.

  • 7

    Uniform style and optimization of all channels: website, Facebook, Instagram, Twitter, LinkedIn, Google My Business and local reviews.

  • 8

    The company ranks on the first pages of Google local ranking for top keywords for both advertising and organic promotion.

  • 9

    Systematization and optimization of all marketing tools.

TESTIMONIAL

I am grateful for the comprehensive promotion and especially to the iM4U team, which was completely immersed in the business process and was able to double the company’s turnover in the first year, and four times in the second year. We are evolving the next cities and planning to expand to the United States.

ALEXANDR KRUPIN Owner - Decks Toronto

More cases

  • MARKETING STRATEGY LOGO WEB DEVELOPMENT LANDING PAGE SEO GOOGLE ADS SMM REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

MMM Express

Logistics

  • MARKETING STRATEGY WEB DEVELOPMENT SEO GOOGLE ADS SMM REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

Stanco

Mechanical Engineering

  • MARKETING STRATEGY LOGO WEB DEVELOPMENT LANDING PAGE SEO GOOGLE ADS SMM REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

ALMCO

Plumbing Services

  • MARKETING STRATEGY LANDING PAGE SEO GOOGLE ADS SMM TARGETING REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

RC Family

Real Estate