Logistics
MMM Express
MMM Express entered the TOP 5000 of the best companies and took 1910th place in the USA
View caseMigWay
Migway — Digital Marketing Case Study
MigWay
MigWay is a reputable Sacramento-based expedited trucking company that is driven by a strong commitment to their clients and team. Their mission is to build a thriving company that not only excels in the industry but also enriches the lives of our dedicated employees.
In 2020, MigWay recognized the need to enhance their marketing strategies and streamline their marketing department, as well as to improve their driver recruitment process. With the help of our services, they were able to reduce the cost per lead by 40%.
Goals
To enhance the effectiveness of marketing strategies and attract more drivers for the company.
Marketing Strategy
Positioning
MigWay, a Charlotte-based expedited trucking company, is guided by core values of dedication to success, transparency, and fulfilling commitments, fostering a family-like atmosphere for both clients and drivers by prioritizing respect and unwavering support for their achievements.
Task of the marketing strategy
Gain insights on how to create effective marketing strategies for a logistics company and determine the appropriate channels for implementation.
IMPLEMENTATION
Developed a well-structured plan to enhance the marketing team’s performance and achieve essential marketing metrics.
Advantages of MigWay
- Unmatched time-sensitive deliveries
- 24/7 solo point of contact
- Access to distribution and warehousing services
- Damage-free guarantee
- Extensive area coverage of the US
- Analysis of the logistics market in the USA
- Competitor analysis
- Developing a brand promotion strategy
- Brand reputation analysis and enhancement
- Identifying promotion channels
- Creating a marketing budget for the brand for the year
- Road map for brand promotion
Marketing Consulting
Task
To systematize and optimize key processes within the company.
Implementation
Optimizing team performance and creating opportunities for monitoring departmental efficiency indicators.
Results
-
Achieved a 22% reduction in operational expenses through the optimization of the organizational structure
-
Decreased the cost per lead by 30%
-
Optimized the marketing budget by developing a comprehensive marketing plan for the year
-
Implemented a clear organizational structure for the marketing department achieving objectives efficiently
MORE CASES
Plumbing Services
ALMCO
Business has grown 5 times in 6 years
View case
Real Estate
RC Family
Business growth – the construction of a new residential complex Mriya residential complex has been launched
View case
Mechanical Engineering
Stanco
Increased production from 3 months to one year in advance. Demand for equipment quadrupled. New equipment orders quadrupled
View case