Project: MMM Express promotion strategy

MMM Express

MMM Express was founded in Atlanta, GA in 2006 with only one truck in the “fleet” working from a garage. With outstanding customer service and fair dealings with employees, MMM Express quickly began to expand.

In November 2018, MMM Express started cooperation with our company. During the cooperation with our agency, MMM Express entered the top 5000 best companies in the USA and ranked 1910th.

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Goals

Building a sustainable brand in the Eastern American market and creating a recruiting strategy for hiring drivers

Positioning

A modern progressive logistics company, the principles of which are: openness and long-term relationships with the team and customers.

Advantages of MMM Express
  • 1

    24/7 dispatcher support

  • 2

    Flexible schedule

  • 3

    Providing profitable loads

  • 4

    Truck repair

  • 5

    Nationwide tire account with discounts on tires and services

  • 6

    Warehouses in Atlanta, Georgia and Nashville, Tennessee

Target Audience
  • Men aged 24-55, truck drivers who are looking for a stable company with 24/7 support, competitive prices, truck repair and their own warehouses
Marketing
strategy
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OPERATOR

An independent driver who has his own transport.
Leases a truck to a transport company.

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DRIVER

Drives a truck owned by the company he works for.

Analysis of the American logistics market Competitor analysis Defining the brand’s Tone of Voice Defining a Unique Selling Proposition Choosing the promotion channels Creating a marketing budget for the year rectangle-180
Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

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Marketing
support
Task

It was important to create a modern and interesting logo, while maintaining a business style.

Implementation
  • Designers suggested 3 options of the logo in a different color palette and graphic design.
  • Created logo usage guideline.
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Logo
design
03 08
Task

Goal of the landing page – attracting drivers and owner operators.

Implementation

The website average conversion rate  15%

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Created a
Landing page
06 08
Task

Aligning the main website with the positioning of the company. Increasing the loyalty of customers and drivers to increase the conversion of the site.

Implementation
  • 1

    Created adaptive web design that ensures its correct display on all devices

  • 2

    Created a user-friendly interface

  • 3

    Google website speed optimization (PageSpeed)

  • 4

    Optimized each page for Google Search

  • 5

    Created SEO-optimized blog articles

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Redesign of the
main website
Task

Bringing the client’s company to a high reputation level.

Implementation
  • Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information posts.
  • Review platforms: registered the company on reliable sites, increased awareness.
  • Dealt with negative reviews.
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Reputation
Marketing
Task

Increasing clients’ loyalty through video content.

Implementation
  • Created a YouTube channel promotion strategy.
  • Established a YouTube channel structure.
  • Created the requirements specification for video content.
  • Worked with YouTube bloggers.
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YouTube
promotion
Results
  • 1

    MMM Express entered the TOP 5000 of the best companies and took 1910th place in the USA.

  • 2

    The company grew 1,5-2 times every year despite the crises in the USA.

  • 3

    The goals set for 5 years were achieved within the established time frame.

  • 4

    Every month the company hires 10 new drivers.

  • 5

    Brand awareness and customers’ and drivers’ loyalty increased through social networks, YouTube channel and reputation marketing.

TESTIMONIAL

owner

I am grateful to Alexander for strategic thinking and coaching skills, that helped me structure, organize and build the path for the development of the company and personally me as an owner. Thanks to the iM4U team for covering the full scope of marketing services and raising brand awareness to the needed level and even better than expected. Keep working together.

MAXIM LYSOVSKY Owner - MMM express

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