Project: Stanco promotion strategy

Stanco Group

The international engineering company Stanco Group has been operating since 2005, it is engaged in the production of bottle filling lines in Ukraine with sales to the US, Europe, Asia and Africa.

The company has a closed production cycle: it develops, manufactures and provides support. Stanco Group equipment operates in more than 1,000 companies, and products are sold in 14 countries around the world. When entering international markets, there was a need for a new approach in marketing.

Frame 624
Goals

Building a sustainable brand to attract big customers

Positioning

An engineering company with a full cycle of customer service (from machine development to support after installation), that has an excellent reputation and high expertise in the industry with innovative approaches.

Advantages of Stanco Group
  • 1

    Experience in the development and production of equipment since 2005

  • 2

    Unique technology. Fast changeover - cost savings

  • 3

    Flexible terms of payment and delivery

  • 4

    Individual approach to each client

  • 5

    Quality assurance

  • 6

    Reliability of equipment in operation

  • 7

    Product support. Service support

Target Audience
    Marketing
    strategy
    Rectangle 165
    OWNERS OF LARGE ENTERPRISES

    Rectangle 1655
    TOP MANAGERS OF
    MANUFACTURING
    COMPANIES

    Analysis of the bottling line market Competitor analysis Defining the brand’s Tone of Voice Defining a Unique Selling Proposition Choosing the promotion channels Creating a marketing budget for the year Rectangle 180
    Task

    Integrated management of all marketing channels and their promotion in one direction and style.

    Implementation

    Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

    Group 423
    Marketing
    support
    Task

    Bringing the client’s company to a high reputation level.

    Implementation

    Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information post.

    Review platforms: registered the company on reliable sites, increased awareness.

    Dealt with negative results.

    Group 788
    Reputation
    Marketing
    Task

    To make the website more effective for promotion and convenient for use in sales.

    Implementation
    • 1

      Site restructuring.
      The ability to use the website at exhibitions, set up advertising campaigns, SEO promotion.

    • 2

      Creation of responsive web design. Under the guidance of the project manager, the team created an adaptive design that took into account the requirements for effective promotion.

    • 3

      Prepared the website for advertising and SEO promotion.

    Group 692
    Redesign of the
    main website
    Task

    Increasing clients’ loyalty through video content.

    Implementation
    • 1

      YouTube channel promotion strategy

    • 2

      Home page design and optimization

    • 3

      Playlist creation and optimization

    • 4

      Content Planning

    • 5

      Uploaded videos to a channel

    • 6

      Promoted video clips with the goal of Brand Awareness

    • 7

      Performance analysis and planning for the next period

    Group 426
    YouTube
    promotion
    Results
    • 1

      Determined the main points of the company's growth, set new goals for promotion in the international market.

    • 2

      The website was prepared for promotion and sales.

    • 3

      Increased production from 3 months to one year in advance. Demand for equipment quadrupled. New equipment orders quadrupled.

    • 4

      Evaluation of achieved goals for each year according to KPI indicators.

    • 5

      Uniform style of all channels: website, Facebook, Instagram, Twitter, LinkedIn, Google My Business, local reviews.

    • 6

      Brand awareness among large world-class companies.

    • 7

      Built customer loyalty through social media and YouTube channel.

    TESTIMONIAL

    206420986_6331047843587439_1172900838541349870_n 1

    Deep and systematic approach. Alexander was able to reveal my mission, vision and values. After developing a marketing strategy, sales doubled in a year and production from three months of downloads increased to 9. Significant result. External branding and proper promotion have played a positive role. Thank you, we continue to work.

    ALEXANDR TSYGANKOV Owner - Stanco Group

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