Mechanical Engineering

Project: Stanco promotion strategy

Stanco Group

The international engineering company Stanco Group has been operating since 2005, it is engaged in the production of bottle filling lines in Ukraine with sales to the US, Europe, Asia and Africa.

The company has a closed production cycle: it develops, manufactures and provides support. Stanco Group equipment operates in more than 1,000 companies, and products are sold in 14 countries around the world. When entering international markets, there was a need for a new approach in marketing.

Goals

Building a sustainable brand to attract big customers

Marketing strategy

Positioning

An engineering company with a full cycle of customer service (from machine development to support after installation), that has an excellent reputation and high expertise in the industry with innovative approaches.

Advantages of Stanco Group

Experience in the development and production of equipment since 2005
Unique technology. Fast changeover – cost savings
Flexible terms of payment and delivery
Individual approach to each client
Quality assurance
Reliability of equipment in operation
Product support. Service support

Target Audience

OWNERS OF LARGE ENTERPRISES
TOP MANAGERS OF MANUFACTURING COMPANIES

Analysis of the bottling line market
Competitor analysis
Defining the brand’s Tone of Voice
Defining a Unique Selling Proposition
Choosing the promotion channels
Creating a marketing budget for the year

Marketing support

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support iM4U Digital Marketing Agency

Social media marketing

Task

To create high-quality content and develop the client’s image on social networks: Instagram, Facebook, LinkedIn.

Implementation

Created corporate accounts on social networks in one format
Created content: reputational, call-to-action, promotional, news, communicative
Set up targeted ads on Facebook and Instagram

Social Media Marketing for Manufacturers

Reputation Marketing

Task

Bringing the client’s company to a high reputation level.

Implementation

Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information post.

Review platforms: registered the company on reliable sites, increased awareness.

Dealt with negative results.

Redesign of the main website

Task

To make the website more effective for promotion and convenient for use in sales.

Implementation

Site restructuring. The ability to use the website at exhibitions, set up advertising campaigns, SEO promotion.
Creation of responsive web design. Under the guidance of the project manager, the team created an adaptive design that took into account the requirements for effective promotion.
Prepared the website for advertising and SEO promotion.

Results

Determined the main points of the company’s growth, set new goals for promotion in the international market.
The website was prepared for promotion and sales.
Increased production from 3 months to one year in advance. Demand for equipment quadrupled. New equipment orders quadrupled.
Evaluation of achieved goals for each year according to KPI indicators.
Uniform style of all channels: website, Facebook, Instagram, Twitter, LinkedIn, Google My Business, local reviews.
Brand awareness among large world-class companies.
Built customer loyalty through social media.

TESTIMONIAL

Deep and systematic approach. Alexander was able to reveal my mission, vision and values. After developing a marketing strategy, sales doubled in a year and production from three months of downloads increased to 9. Significant result. External branding and proper promotion have played a positive role. Thank you, we continue to work.

ALEXANDR TSYGANKOV Owner – Stanco Group