RC Mriya

RC Mriya — Digital Marketing Case Study

RESIDENTIAL COMPLEX “MRIYA”

The modern comfort-class residential complex “Mriya” is located in a developed area on Levanevskoho Street in the city of Bila Tserkva, Kyiv region. The “Mriya” residential complex consists of 4 sections of a 9-story building. The buildings are constructed from environmentally friendly red brick. The new development includes 180 apartments. The developer has 12 years of experience and has completed the construction of 45 projects.

Goals

Creating a sustainable brand to attract customers, increasing company turnover, and expanding into new cities.

Marketing Strategy

POSITIONING

In the “Mriya” residential complex, all the dreams and needs of modern people are embodied – a new type of housing that combines comfort, genuine European quality, safety, modern architecture, good ecology, and affordability.

Advantages of RESIDENTIAL COMPLEX “MRIYA

Transport accessibility
Reliable developer with 8 years on the market
Developed infrastructure
Accessible purchasing conditions
Autonomous heating

TARGET AUDIENCE

Family couples
Single men
Investors

ANALYSIS OF THE REAL ESTATE MARKET IN UKRAINE
COMPETITOR ANALYSIS
DEFINING THE BRAND’S TONE OF VOICE
DEFINING A UNIQUE SELLING PROPOSITION
CHOOSING THE PROMOTION CHANNELS

Marketing Support

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support iM4U Digital Marketing Agency

Web Development

CREATED A LANDING PAGE

Task

Create a website that serves as the official source of information for the residential complex, featuring a user-friendly design and structure for optimal SEO, Google Ads, Targeting, Facebook, Instagram, and other promotional activities.

IMPLEMENTATION

Creating a site structure based on competitor analysis
Creating responsive web design
Creating an intuitive user interface
Web development
Optimizing Website speed to Google standards
SEO optimization for each page for Google Search
Preparing the site for advertising promotion
Testing all functionality
Ensuring security

Target Promotion

task

Attracting the target audience through Facebook and Instagram.

IMPLEMENTATION

FORMATION OF A STRATEGY FOR TARGETING
SETTING UP AND LAUNCHING TARGETED ADVERTISING
A/B TESTING
OPTIMIZATION AND TRACKING RESULTS
ADVERTISING ANALYSIS AND REPORTING

Reputation Marketing

task

Bringing the client’s company to a high reputation level.

IMPLEMENTATION

WORK WITH GOOGLE MY BUSINESS (GOOGLE MAPS): UPDATING INFORMATION, OPTIMIZING YOUR ACCOUNT, POSTING PHOTOS AND INFORMATIONAL POSTS.
WORKING WITH REVOCABLE PLATFORMS: REGISTERING A COMPANY ON RELIABLE SITES, INCREASING AWARENESS
DEALT WITH NEGATIVE RESULTS

Results

During the first few years, all apartments were sold
Evaluation of goal achievement each year based on KPI indicators
Establishment of the Main Website
Unified style and optimization of all company platforms: website, Facebook, Instagram, Google My Business, local reviews
The initial goals were achieved within two months
The company ranks on the first pages of Google for main keywords in both advertising and organic searc
Systematization and optimization of all marketing tools

TESTIMONIAL

iM4U created a lido-generating site, launched advertising, set up a YouTube channel, and a promotion scheme. Thank you for the transparency and specificity in terms of lead generation of potential real estate clients in new buildings. We continue to work.

ALEXANDR POZHARITSKY — Owner RC Family