GTA Bins

GTA Bins — Digital Marketing Case Study

GTA Bins

GTA Bins provides large waste container rental services with home delivery and scheduled waste removal. The company approached iM4U Digital Marketing Agency in 2020 to develop a marketing strategy for the following year, elevate the company’s reputation to a high level, create Google Ads campaigns, and design a website with subsequent SEO optimization.

Goals

Creating a sustainable brand to attract customers, increasing company turnover, and expanding into new cities.

Marketing Strategy

POSITIONING

Thanks to GTA Bins, disposing of both small and large waste can be quick, easy, and convenient: fast delivery, flexible rental periods, and waste pick-up at any convenient time.

Advantages of GTA Bins

Variety of container sizes and types
Fast and convenient delivery
Flexible rental system
Environmental responsibility
Transparent pricing
High-quality customer service
Innovations and technological solutions

TARGET AUDIENCE

Men and women aged 25-60 residing in Greater Toronto
Construction companies
Men and women aged 25-60 with an interest in small and medium-sized businesses

Analysis of the Canadian Waste Management Market
Competitor analysis
DEFINING THE BRAND’S TONE OF VOICE
DEFINING A UNIQUE SELLING PROPOSITION
CHOOSING THE PROMOTION CHANNELS

Marketing Support

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support iM4U Digital Marketing Agency

Web Development

WEB DEVELOPMENT OF THE MAIN WEBSITE

Task

Enhance the company’s online presence by developing a new website that meets modern requirements.

IMPLEMENTATION

Creating a site structure based on competitor analysis
Creating responsive web design
Creating an intuitive user interface
Web development
Optimizing Website speed to Google standards
SEO optimization for each page for Google Search
Preparing the site for advertising promotion
Testing all functionality

Google Ads

task

Attract clients that are already interested in the company’s services and ready to place an order.

IMPLEMENTATION

ANALYSIS OF SERVICES FOR PROMOTION
CREATED GOOGLE ADS STRATEGY
SET UP A GOOGLE ADS CAMPAIGN
GOOGLE ADS CAMPAIGN MAINTENANCE

Reputation Marketing

task

Bringing the client’s company to a high reputation level.

IMPLEMENTATION

WORK WITH GOOGLE MY BUSINESS (GOOGLE MAPS): UPDATING INFORMATION, OPTIMIZING YOUR ACCOUNT, POSTING PHOTOS AND INFORMATIONAL POSTS
WORKING WITH REVOCABLE PLATFORMS: REGISTERING A COMPANY ON RELIABLE SITES, INCREASING AWARENESS
DEALT WITH NEGATIVE RESULTS

Results

Company turnover doubled within a year
The company ranks high on Google’s first pages for primary keywords related to container rental services through both advertising and organic promotion.
Systematization and optimization of all marketing tools
Creation of a sales funnel and evaluation of each promotion channel
Creation of the main website and its SEO optimization
The company has been supported since 2018 with its growth in the Google search engine
Successful advertising campaign setup, including competitor analysis and compilation of key search queries
Continued positive growth in reviews on local platforms in Toronto

TESTIMONIAL

Expressing gratitude to Alexander and the iM4U team for their systematic approach in implementing our business’s marketing strategy. Their clear execution of strategic planning tasks has allowed us to double the company’s profits within the year. We are pleased with the collaboration and look forward to continuing our partnership.

Vladimir Anapovich — Owner GTA Bins