Delta Decks

Delta Decks — Digital Marketing Case Study

Delta Decks

Decks Toronto was founded in 2005 in Toronto, Canada. Decks Toronto is a deck specialty store where you can order everything you need for your deck – decking material, deck accessories, railing, deck lighting and permits.
The main mission of iM4U Digital Marketing Agency in this case study was to scale the client’s business several times, this applies both to the number of points of sale and to the growth of total income.

Goals

Building a sustainable brand to attract clients, increase the company’s turnover and open new stores in other cities.

Marketing Strategy

POSITIONING

A deck specialty store with a wide variety of decking materials, deck accessories, railing, deck lighting, and permits with top quality service.

ADVANTAGES OF DECKS TORONTO

EXPERTISE IN A NICHE
EFFICIENCY (DELIVERY WITHIN 1-4 DAYS)
A WIDE RANGE OF BOARDS FROM TRUSTED BRANDS
PROVIDING FREE SAMPLES
OBTAINING BUILDING PERMITS
BEST PRICE FOR DECKING MATERIA

TARGET AUDIENCE

CONSTRUCTION COMPANIES
CONTRACTORS
HOMEOWNERS

Both males and females are part of the target audience for dental clinics, as oral health is important for everyone, regardless of gender.

ANALYSIS OF THE CANADIAN BUILDING MATERIALS MARKET
COMPETITOR ANALYSIS
DEFINING THE BRAND’S TONE OF VOICE
DEFINING A UNIQUE SELLING PROPOSITION
CHOOSING THE PROMOTION CHANNELS

Marketing Support

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support iM4U Digital Marketing Agency

Google Ads

task

Attract clients that are already interested in the company’s services and ready to place an order.

IMPLEMENTATION

ANALYSIS OF SERVICES FOR PROMOTION
CREATED GOOGLE ADS STRATEGY
SET UP A GOOGLE ADS CAMPAIGN
GOOGLE ADS CAMPAIGN MAINTENANCE

LOCAL SEO GMB

Task

Bringing the client’s company to a high reputation level.

Implementation

Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information posts.
Review platforms: registered the company on reliable sites, increased awareness.
Dealt with negative reviews.

SEO

Task

The goal is to attract potential customers interested in deck-related products and services to the shop’s website through organic search.

Implementation

Keyword Research
On-Page Optimization
Technical SEO
Local SEO
Link Building
Content Creation
Social Media Integration
Monitoring and Analytics
Adaptation and Continuous Improvement

Web Development

CREATED ADAPTIVE WEB DESIGN THAT ENSURES CORRECT DISPLAY ON ALL DEVICES;
CREATED STRUCTURE OF SITE THAT INCLUDE ALL INFORMATION ABOUT delta decks (About the company, Payment and delivery, Guarantee, Exploitation, Blog, Contacts, Types of products, etc.)
CREATED A USER-FRIENDLY INTERFACE;
GOOGLE WEBSITE SPEED OPTIMIZATION (PAGESPEED);
OPTIMIZED EACH PAGE FOR GOOGLE SEARCH;

Social media marketing

task

To create high-quality content and develop the client’s image on social networks: Instagram, Facebook, LinkedIn.

IMPLEMENTATION

CREATED CORPORATE ACCOUNTS ON SOCIAL NETWORKS IN ONE FORMAT
CREATED CONTENT: REPUTATIONAL, CALL-TO-ACTION, PROMOTIONAL, NEWS, COMMUNICATIVE
SET UP TARGETED ADS ON FACEBOOK AND INSTAGRAM

Media Buying

Task

The primary objective of media buying is to strategically secure advertising placements in various media channels to promote and showcase the deck materials and services offered by the company.

Implementation

Campaign Objectives: We clearly defined goals using the SMART methodology – focusing on brand awareness, website traffic, and lead generation.
Target Audience: We described the specific audience demographics and characteristics.
Research and Planning: iM4U provided insights into potential media channels, audience reach, and effectiveness.
Budget Allocation: We outlined the allocated budget and distributed it across channels.
Ad Placement: The ad placement strategy was created and agreed upon with the customer.
Campaign Launch: We conducted real-time monitoring and optimization of the ad campaign.
Results and Impact: We reported and presented results to the customer on key performance indicators (KPIs) and metrics.

Results

The company has expanded the number of sales points from 2 to 7
The company has created and launched 7 online sales sites
In the course of the partnership, the company saw a twofold increase in its income initially, followed by a subsequent quadrupling

TESTIMONIAL

I am grateful for the comprehensive promotion and especially to the iM4U team, which was completely immersed in the business process and was able to double the company’s turnover in the first year, and four times in the second year. We are evolving the next cities and planning to expand to the United States.

ALEXANDR KRUPIN Owner – Decks Toronto