Project: RC-Family promotion strategy

Residential complex "Family-2"

The Family-2 residential complex was built in the Gatnoye village, a settlement in the Kyiv region, which is located a few kilometers from the Odessa highway.
The complex consists of 18 four-storey houses. The new building belongs to the “comfort” class, the houses are built of brick, which guarantees reliability and durability.

There is a children’s playground, sports grounds and recreation areas, car parking, and commercial infrastructure on the first floors of the houses on the complex territory.

Group 696
Goals

Creating a sustainable brand in the real estate market in the Kyiv region, increasing the company’s turnover and expansion in other cities

Positioning

A reliable developer of the Family-2 residential complex embodies all the needs of modern people – a new type of housing, a combination of true European quality and comfort.

 

Advantages of RC Family
  • 1

    Reliable builder with experience

  • 2

    Safe and comfortable area

  • 3

    Developed infrastructure

  • 4

    Convenient transport accessibility

  • 5

    Unique building design

  • 6

    Heating system

  • 7

    Environmental friendliness and energy efficiency

  • 8

    Available terms of purchase

Target Audience
    Marketing
    strategy
    Rectangle 165
    СOUPLES

    Rectangle 167
    SINGLE MEN

    Rectangle 168
    INVESTORS

    Analysis of the real estate market in Ukraine Competitor analysis Defining the brand’s Tone of Voice Defining a Unique Selling Proposition Choosing the promotion channels Rectangle 182
    Task

    Integrated management of all marketing channels and their promotion in one direction and style.

    Implementation

    Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

    Group 423
    Marketing
    support
    Task

    Create a website that will be the official information source of the residential complex with a user-friendly design and structure, to further promote SEO, Google Ads, Targeting, Facebook, Instagram, etc.

     

    • 1

      Creating a website structure based on competitor analysis

    • 2

      Creating a responsive web design that ensures the correct display of the site on various devices

    • 3

      Creating an intuitive user interface

    • 4

      Web development

    • 5

      Website speed optimization (Pagespeed) under Google standards

    • 6

      SEO optimization of each page under Google Search

    • 7

      Site preparation for promotion

    • 8

      Testing of all functionality

    • 9

      Security

    Group 719
    Created a
    Landing page
    Task

    Bringing the client’s company to a high reputation level.

     

    Implementation
    • 1

      Work with Google My Business (Google Maps): updating information, optimizing your account, posting photos and informational posts

    • 2

      Working with revocable platforms: registering a company on reliable sites, increasing awareness

    • 3

      Dealt with negative results

    Group 783
    Reputation
    Marketing
    Task

    Attracting the target audience through Facebook and Instagram.

    Implementation
    • 1

      Formation of a strategy for targeting

    • 2

      Setting up and launching targeted advertising

    • 3

      A/B testing

    • 4

      Optimization and tracking results

    • 5

      Advertising analysis and reporting

    Group 721
    Target
    promotion
    Task

    Increasing customer loyalty through video content.

    Implementation
    • 1

      Creating a YouTube channel promotion strategy

    • 2

      Forming the YouTube channel structure

    • 3

      Creating terms of reference for shooting content

    • 4

      Working with YouTube bloggers

    Group 426
    YouTube
    promotion
    Results
    • 1

      Business growth. The construction of a new residential complex Mriya residential complex has been launched

    • 2

      Evaluation of the implementation of the goals of each year according to KPI indicators

    • 3

      The main site has been created

    • 4

      United style and optimization of all company sites: website, Facebook, Instagram, Google My Business, local reviews

    • 5

      The cost of one lead through Facebook and Instagram targeting is $1.5

    • 6

      The first goals were achieved within two months

    • 7

      The company ranks for the main keywords on the first pages of Google for both advertising and organic promotion

    • 8

      Increasing customer loyalty through Youtube channel

    • 9

      Systematization and optimization of all marketing tools

    TESTIMONIAL

    206420986_6331047843587439_1172900838541349870_n 1

    iM4U created a lido-generating site, launched advertising, set up a YouTube channel, and a promotion scheme. Thank you for the transparency and specificity in terms of lead generation of potential real estate clients in new buildings. We continue to work.

    ALEXANDR POZHARITSKY Owner - RC Family

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