Project: RC-Family promotion strategy

Residential complex "Family-2"

The Family-2 residential complex was built in the Gatnoye village, a settlement in the Kyiv region, which is located a few kilometers from the Odessa highway.
The complex consists of 18 four-storey houses. The new building belongs to the “comfort” class, the houses are built of brick, which guarantees reliability and durability.

There is a children’s playground, sports grounds and recreation areas, car parking, and commercial infrastructure on the first floors of the houses on the complex territory.

Goals

Creating a sustainable brand in the real estate market in the Kyiv region, increasing the company’s turnover and expansion in other cities

Positioning

A reliable developer of the Family-2 residential complex embodies all the needs of modern people – a new type of housing, a combination of true European quality and comfort.

Advantages of RC Family

1
Reliable builder with experience
2
Safe and comfortable area
3
Developed infrastructure
4
Convenient transport accessibility
5
Unique building design
6
Heating system
7
Environmental friendliness and energy efficiency
8
Available terms of purchase

Target Audience

Marketing
strategy

СOUPLES

SINGLE MEN

INVESTORS

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing
support

Task

Create a website that will be the official information source of the residential complex with a user-friendly design and structure, to further promote SEO, Google Ads, Targeting, Facebook, Instagram, etc.

1
Creating a website structure based on competitor analysis
2
Creating a responsive web design that ensures the correct display of the site on various devices
3
Creating an intuitive user interface
4
Web development
5
Website speed optimization (Pagespeed) under Google standards
6
SEO optimization of each page under Google Search
7
Site preparation for promotion
8
Testing of all functionality
9
Security

Created a
Landing page

Task

Bringing the client’s company to a high reputation level.

Implementation

1
Work with Google My Business (Google Maps): updating information, optimizing your account, posting photos and informational posts
2
Working with revocable platforms: registering a company on reliable sites, increasing awareness
3
Dealt with negative results

Reputation
Marketing

Task

Attracting the target audience through Facebook and Instagram.

Implementation

1
Formation of a strategy for targeting
2
Setting up and launching targeted advertising
3
A/B testing
4
Optimization and tracking results
5
Advertising analysis and reporting

Target
promotion

Task

Increasing customer loyalty through video content.

Implementation

1
Creating a YouTube channel promotion strategy
2
Forming the YouTube channel structure
3
Creating terms of reference for shooting content
4
Working with YouTube bloggers

YouTube
promotion

Results

1
Business growth. The construction of a new residential complex Mriya residential complex has been launched
2
Evaluation of the implementation of the goals of each year according to KPI indicators
3
The main site has been created
4
United style and optimization of all company sites: website, Facebook, Instagram, Google My Business, local reviews
5
The cost of one lead through Facebook and Instagram targeting is $1.5
6
The first goals were achieved within two months
7
The company ranks for the main keywords on the first pages of Google for both advertising and organic promotion
8
Increasing customer loyalty through Youtube channel
9
Systematization and optimization of all marketing tools

TESTIMONIAL

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iM4U created a lido-generating site, launched advertising, set up a YouTube channel, and a promotion scheme. Thank you for the transparency and specificity in terms of lead generation of potential real estate clients in new buildings. We continue to work.

ALEXANDR POZHARITSKY Owner - RC Family