Real Estate

Project: RC-Family promotion strategy

Residential complex “Family-2”

The Family-2 residential complex was built in the Gatnoye village, a settlement in the Kyiv region, which is located a few kilometers from the Odessa highway.
The complex consists of 18 four-storey houses. The new building belongs to the “comfort” class, the houses are built of brick, which guarantees reliability and durability.

There is a children’s playground, sports grounds and recreation areas, car parking, and commercial infrastructure on the first floors of the houses on the complex territory.

Real Estate Marketing Case Study by iM4U

Goals

Creating a sustainable brand in the real estate market in the Kyiv region, increasing the company’s turnover and expansion in other cities

Marketing strategy

Positioning

A reliable developer of the Family-2 residential complex embodies all the needs of modern people – a new type of housing, a combination of true European quality and comfort.

Advantages of RC Family

Reliable builder with experience
Safe and comfortable area
Developed infrastructure
Convenient transport accessibility
Unique building design
Heating system
Environmental friendliness and energy efficiency
Available terms of purchase

Target Audience

СOUPLES
SINGLE MEN
INVESTORS

Analysis of the real estate market in Ukraine
Competitor analysis
Defining the brand’s Tone of Voice
Defining a Unique Selling Proposition
Choosing the promotion channels

Marketing support

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support iM4U Digital Marketing Agency

Created a Landing page

Task

Create a website that will be the official information source of the residential complex with a user-friendly design and structure, to further promote SEO, Google Ads, Targeting, Facebook, Instagram, etc.

Implementation

Creating a website structure based on competitor analysis
Creating a responsive web design that ensures the correct display of the site on various devices
Creating an intuitive user interface
Web development
Website speed optimization (Pagespeed) under Google standards
SEO optimization of each page under Google Search
Site preparation for promotion
Testing of all functionality
Security

Reputation Marketing

Task

Bringing the client’s company to a high reputation level.

Implementation

Work with Google My Business (Google Maps): updating information, optimizing your account, posting photos and informational posts
Working with revocable platforms: registering a company on reliable sites, increasing awareness
Dealt with negative results

Target promotion

Task

Attracting the target audience through Facebook and Instagram.

Implementation

Formation of a strategy for targeting
Setting up and launching targeted advertising
A/B testing
Optimization and tracking results
Advertising analysis and reporting

Results

Business growth. The construction of a new residential complex Mriya residential complex has been launched
Evaluation of the implementation of the goals of each year according to KPI indicators
The main site has been created
United style and optimization of all company sites: website, Facebook, Instagram, Google My Business, local reviews
The cost of one lead through Facebook and Instagram targeting is $1.5
The first goals were achieved within two months
The company ranks for the main keywords on the first pages of Google for both advertising and organic promotion
Systematization and optimization of all marketing tools

TESTIMONIAL

iM4U created a lido-generating site, launched advertising, set up a YouTube channel, and a promotion scheme. Thank you for the transparency and specificity in terms of lead generation of potential real estate clients in new buildings. We continue to work.

ALEXANDR POZHARITSKY Owner – RC Family