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Viko Furniture — Digital Marketing Case Study
Viko Furniture
Since 2003, VIKO FURNITURE Factory has been successfully producing eco-friendly, modern-designed upholstered furniture. The company specializes in creating unique models that align with the latest fashion trends.
The primary mission of iM4U Digital Marketing Agency was to showcase the company’s core values, highlighting its dedication to serving people and its team of experienced experts who excel in understanding and meeting customer preferences.
Goal
Our goal was to help realize the company’s vision – to become one of the top three furniture brands in Ukraine.
Marketing Strategy
POSITIONING
VIKO Furniture positions itself as a factory that manufactures high-quality furniture at reasonable prices.
Advantages of VIKO Furniture
- Highly qualified design bureau
- Continuous introduction of innovations into production
- Implementation of new equipment
- Independent control of all production areas
- Large production capacities
- Own fleet of vehicles (equipped only for furniture transportation)
TARGET AUDIENCE
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Ukraine: B2B
– Retail Chains, Intermediaries, Online Stores.
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Ukraine: B2C
– Private Individuals.
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Europe: B2B
– Retail Chains.
- ANALYSIS OF THE FURNITURE MARKET IN UKRAINE
- Competitor analysis
- TARGET AUDIENCE ANALYSIS
- DEFINING THE BRAND’S TONE OF VOICE
- DEFINING A UNIQUE SELLING PROPOSITION
- CHOOSING THE PROMOTION CHANNELS
- CREATING A MARKETING BUDGET FOR THE YEAR
Marketing Support
Task
Integrated management of all marketing channels and their promotion in one direction and style.
Implementation
Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.
web development
WEB DEVELOPMENT OF THE MAIN WEBSITE
- CREATED ADAPTIVE WEB DESIGN THAT ENSURES CORRECT DISPLAY ON ALL DEVICES
- CREATED STRUCTURE OF SITE THAT INCLUDE ALL INFORMATION ABOUT VICO FURNITURE (About the company, Payment and delivery, Guarantee, Exploitation, Blog, Contacts, Types of products, etc.)
- CREATED A USER-FRIENDLY INTERFACE
- GOOGLE WEBSITE SPEED OPTIMIZATION (PAGESPEED)
- OPTIMIZED EACH PAGE FOR GOOGLE SEARCH
logo redesign
Task
Redesign a logo that reflects the comfort, elegance, and high quality of furniture. The logo should emphasize the uniqueness and sophistication of the products. It should be modern, professional, and easily recognizable, conveying the values of the “Viko” brand.
Implementation
We implemented the development of the logo for ‘Viko’ through a thorough analysis of the brand’s values and its products. Starting with a study of the stylistics of the furniture industry, we chose a combination of blue and white color palette to create an impression of comfort and elegance. Based on this color scheme, we decided to use the image of a sofa as the central element of the logo. The sofa became a symbol of comfort and sophistication, perfectly reflecting the style of ‘Viko’ products. By adding patterns to the sofa, we emphasized the uniqueness and sophistication of the brand.
The result of our work is a modern, professional logo that is easily recognizable and conveys the key values of the ‘Viko’ brand.
Results
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Production and sales have increased by 30-40%
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Due to increased demand for the products, a second shift was added to production
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New furniture stores have been opened
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Ranked among the top three furniture brands within three years
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Completed the production standardization process
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Shifted the sales focus to the TOP 15-18 best model positions
TESTIMONIAL
iM4U Digital Marketing Agency, under the leadership of CEO Alexander, has been instrumental in transforming Viko’s online presence and overall brand strategy. The collaboration resulted in a remarkable 30-40% increase in production and sales, prompting the opening of new stores. We are grateful for their expertise and dedication. Let’s keep climbing new peaks together.
