Furniture Manufacturing

Project: Livs promotion strategy

LIVS

Furniture factory “LIVS” – one of the leaders in the production of upholstered and cabinet furniture, with more than 25 years on the market. One of the largest retail chains created in Ukraine, which consists of branded stores in all regions of the country.

Company exports furniture to more than 20 countries in the world. The range of furniture includes about 700 different items and style solutions.

Furniture Factory Marketing Case Stadies

Goals

Create a stable sales funnel for furniture products in the Internet space

Marketing strategy

Positioning

The factory offers furniture with international quality standards and exclusive design at affordable prices.

Advantages of LIVS

High quality. All items are manufactured according to international standards, and have increased quality requirements
Range. More than 500 items of various collections
Furniture design.High appreciation from well-known furniture designers at major exhibitions
Warranty maintenance of furniture. 18 months from the date of manufacture
Large selection of fabrics from manufacturers
Delivery in all regions of Ukraine

Target audience of LIVS

Age group – 25-60 years
Interests: real estate, furniture, interior, repair
The basis of the audience by income – from economy to premium segments

Marketing support

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support iM4U Digital Marketing Agency

Online store creation

Task

Create a modern online store that will be an official source of information about products with a convenient design and structure, for further promotion of SEO, Google Ads, Targeting, Facebook, Instagram, etc.

Implementation

Creating a website structure based on competitor analysis
Creating a responsive web design that ensures the correct display of the site on various devices
Creating an intuitive user interface
Web development
Website speed optimization (Pagespeed) under Google standards
SEO optimization of each page under – Google Search
Site preparation for promotion
Testing of all functionality
Security

Furniture E-commerce Online Store by iM4U

Reputation Marketing

Task

Bringing the client’s company to a high reputation level.

Implementation

Work with Google My Business (Google Maps): updating information, optimizing an account, posting photos and informational posts
Working with revocable platforms: registering a company on reliable sites, increasing awareness
Dealt with negative results

Target Promotion

Task

Attracting the target audience through Facebook and Instagram.

Implementation

Formation of a strategy for targeting
Setting up and launching targeted
A/B testing
Optimization and tracking results
Advertising analysis and reporting

Target Promotion of Furniture Factory, Google Ads

Results

Online store has been created.
Created a stable flow of sales through lead generation.
Increased the visibility and position of the furniture site in Google search results.
United style and optimization of all company sites: website, Facebook, Instagram, Google My Business, local reviews.
The company ranks for the main keywords on the first pages of Google for both advertising and organic promotion.

TESTIMONIAL

All Google advertising promotions started working and immediately got great results over the next few months. Subsequent promotion channels also included a budget and a new website. We continue to work. Thank you very much.

Team LIVS Furniture Factory