Project: Livs promotion strategy

LIVS

Furniture factory “LIVS” – one of the leaders in the production of upholstered and cabinet furniture, with more than 25 years on the market. One of the largest retail chains created in Ukraine, which consists of branded stores in all regions of the country.

Company exports furniture to more than 20 countries in the world. The range of furniture includes about 700 different items and style solutions.

Furniture Factory Marketing Case
Goals

Create a stable sales funnel for furniture products in the Internet space

Positioning

The factory offers furniture with international quality standards and exclusive design at affordable prices.

Advantages of LIVS
  • 1

    High quality. All items are manufactured according to international standards, and have increased quality requirements

  • 2

    Range. More than 500 items of various collections

  • 3

    Furniture design.High appreciation from well-known furniture designers at major exhibitions

  • 4

    Warranty maintenance of furniture. 18 months from the date of manufacture

  • 5

    Large selection of fabrics from manufacturers

  • 6

    Delivery in all regions of Ukraine

Target audience of LIVS
  • Age group - 25-60 years
  • Interests: real estate, furniture, interior, repair
  • The basis of the audience by income – from economy to premium segments
Marketing
strategy
Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support Circle
Marketing
support
Task

Create a modern online store that will be an official source of information about products with a convenient design and structure, for further promotion of SEO, Google Ads, Targeting, Facebook, Instagram, etc.

Implementation
  • 1

    Creating a website structure based on competitor analysis

  • 2

    Creating a responsive web design that ensures the correct display of the site on various devices

  • 3

    Creating an intuitive user interface

  • 4

    Web development

  • 5

    Website speed optimization (Pagespeed) under Google standards

  • 6

    SEO optimization of each page under - Google Search

  • 7

    Site preparation for promotion

  • 8

    Testing of all functionality

  • 9

    Security

Furniture E-commerce Online Store
Online store
creation
Task

Bringing the client’s company to a high reputation level.

Implementation
  • 1

    Work with Google My Business (Google Maps): updating information, optimizing an account, posting photos and informational posts

  • 2

    Working with revocable platforms: registering a company on reliable sites, increasing awareness

  • 3

    Dealt with negative results

Google Business Profile for Furniture Factory
Reputation
Marketing
Task

Attracting the target audience through Facebook and Instagram.

Implementation
  • 1

    Formation of a strategy for targeting

  • 2

    Setting up and launching targeted

  • 3

    A/B testing

  • 4

    Optimization and tracking results

  • 5

    Advertising analysis and reporting

Target Promotion of Furniture Factory
Target
Promotion
Results
  • 1

    Online store has been created.

  • 2

    Created a stable flow of sales through lead generation.

  • 3

    Increased the visibility and position of the furniture site in Google search results.

  • 4

    United style and optimization of all company sites: website, Facebook, Instagram, Google My Business, local reviews.

  • 5

    The company ranks for the main keywords on the first pages of Google for both advertising and organic promotion.

TESTIMONIAL

LIVS Furniture Factory Logo

All Google advertising promotions started working and immediately got great results over the next few months. Subsequent promotion channels also included a budget and a new website. We continue to work. Thank you very much.

Team LIVS Furniture Factory

More cases

MMM Express truck is ready to deliver goods | Case Studies | iM4U Digital Marketing Agency
  • MARKETING STRATEGY LOGO WEB DEVELOPMENT LANDING PAGE SEO GOOGLE ADS SMM REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

MMM Express

Logistics

loading composite decks into a truck from an Decks Toronto warehouse
  • MARKETING STRATEGY LOGO BOOK WEB DEVELOPMENT SEO GOOGLE ADS SMM TARGETING REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

Decks Toronto

Deck Supply Store

heater installed by Almco Plumbing team
  • MARKETING STRATEGY LOGO WEB DEVELOPMENT LANDING PAGE SEO GOOGLE ADS SMM REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

ALMCO

Plumbing Services

RC Family residential building
  • MARKETING STRATEGY LANDING PAGE SEO GOOGLE ADS SMM TARGETING REPUTATION MARKETING YOUTUBE MARKETING SUPPORT

RC Family

Real Estate


Warning: Undefined array key 4 in /home/almco/im4udma.com/www/wp-content/themes/im4udma_theme/template-parts/cases/components/block-similar-cases.php on line 100

Warning: Undefined array key 5 in /home/almco/im4udma.com/www/wp-content/themes/im4udma_theme/template-parts/cases/components/block-similar-cases.php on line 115