Project: Livs promotion strategy

LIVS

Furniture factory “LIVS” – one of the leaders in the production of upholstered and cabinet furniture, with more than 25 years on the market. One of the largest retail chains created in Ukraine, which consists of branded stores in all regions of the country.

Company exports furniture to more than 20 countries in the world. The range of furniture includes about 700 different items and style solutions.

Group 675
Goals

Create a stable sales funnel for furniture products in the Internet space

Positioning

The factory offers furniture with international quality standards and exclusive design at affordable prices.

Advantages of LIVS
  • 1

    High quality. All items are manufactured according to international standards, and have increased quality requirements

  • 2

    Range. More than 500 items of various collections

  • 3

    Furniture design.High appreciation from well-known furniture designers at major exhibitions

  • 4

    Warranty maintenance of furniture. 18 months from the date of manufacture

  • 5

    Large selection of fabrics from manufacturers

  • 6

    Delivery in all regions of Ukraine

Advantages of LIVS
  • Age group - 25-60 years
  • Interests: real estate, furniture, interior, repair
  • The basis of the audience by income – from economy to premium segments
Marketing
strategy
Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Group 423
Marketing
support
Task

Create a modern online store that will be an official source of information about products with a convenient design and structure, for further promotion of SEO, Google Ads, Targeting, Facebook, Instagram, etc.

Implementation
  • 1

    Creating a website structure based on competitor analysis

  • 2

    Creating a responsive web design that ensures the correct display of the site on various devices

  • 3

    Creating an intuitive user interface

  • 4

    Web development

  • 5

    Website speed optimization (Pagespeed) under Google standards

  • 6

    SEO optimization of each page under - Google Search

  • 7

    Site preparation for promotion

  • 8

    Testing of all functionality

  • 9

    Security

Group 698
Online store
creation
Task

Bringing the client’s company to a high reputation level.

Implementation
  • 1

    Work with Google My Business (Google Maps): updating information, optimizing an account, posting photos and informational posts

  • 2

    Working with revocable platforms: registering a company on reliable sites, increasing awareness

  • 3

    Dealt with negative results

Group 784
Reputation
Marketing
Task

Attracting the target audience through Facebook and Instagram.

Implementation
  • 1

    Formation of a strategy for targeting

  • 2

    Setting up and launching targeted

  • 3

    A/B testing

  • 4

    Optimization and tracking results

  • 5

    Advertising analysis and reporting

Group 708
Target
Promotion
Results
  • 1

    Online store has been created.

  • 2

    Created a stable flow of sales through lead generation.

  • 3

    Increased the visibility and position of the furniture site in Google search results.

  • 4

    United style and optimization of all company sites: website, Facebook, Instagram, Google My Business, local reviews.

  • 5

    The company ranks for the main keywords on the first pages of Google for both advertising and organic promotion.

TESTIMONIAL

206420986_6331047843587439_1172900838541349870_n 1

All Google advertising promotions started working and immediately got great results over the next few months. Subsequent promotion channels also included a budget and a new website. We continue to work. Thank you very much.

Team LIVS Furniture Factory

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