Project: Almco Plumbing promotion strategy

ALMCO Plumbing

ALMCO Plumbing offers plumbing services, plumbing repair and replacement in both residential and commercial buildings.

The company has been providing services to contractors and homeowners in San Diego, California since 2001.

Goals

Building a sustainable brand in the San Diego region, attracting customers through integrated marketing solutions.

Positioning

ALMCO Plumbing is a company that offers plumbing services, the principles of which are: using modern technologies, building long-term relationships with the team and clients.

Advantages of ALMCO Plumbing

1
Availability of free diagnostics and flexible system of discounts
2
Individual approach to each client
3
Use of modern technologies
4
Fixed payment after evaluation of work
5
24/7 service
6
Quality assurance

Target Audience

Marketing
strategy

Women 25+

Residents of new buildings

Married People 65+

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing
support

Task

It was important to create a modern and interesting logo, while maintaining a business style.

Implementation

In the logo, soft round fonts were used to reflect the main property of water. The color palette of the logo is a combination of blue and white – the best way to reflect the business specialization and symbolize purity. Blue represents the solidity and reliability that is so important in this service industry. The logo emphasizes the compliance with environmental standards and the desire to reduce the impact on the environment.

Logo
design

03 09

Task

To create a main website that matches the positioning of the company for high lead generation.

1
Created adaptive web design that ensures correct display on all devices
2
Created a user-friendly interface
3
Google website speed optimization (PageSpeed)
4
Optimized each page for Google Search
5
Created SEO-optimized blog articles

Web Development
of the main website

Task

To attract customers of plumbing services, to automate the ordering process, to provide information about the company.

Implementation

1
Niche and competitor analysis
2
Website structure development
3
Created and approved texts
4
Created and approved design
5
Web Development
6
Set up web analytics
7
Set up advertising campaigns and analysis of the website's effectiveness

Created a
Landing page

Task

Attract clients that are already interested in the company’s services and ready to place an order.

Implementation

1
Analysis of services for promotion
2
Created Google Ads strategy
3
Set up a Google Ads campaign
4
Google Ads campaign maintenance

Google
Ads

Task

To create high-quality content and develop the client’s image on social networks: Instagram, Facebook, LinkedIn.

Implementation

1
Created corporate accounts in social networks in one format
2
Created content: reputational, call-to-action, promotional, news and communicative
3
Set up targeted ads on Facebook and Instagram

Social media
marketing

Task

Bringing the client’s company to a high reputation level.

Implementation

1
Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information posts
2
Review platforms: registered the company on reliable sites and increased awareness
3
Dealt with negative results

Reputation
Marketing

Task

Increasing clients’ and drivers’ loyalty through video content.

Implementation

1
Selected the effective key phrases for YouTube channel promotion
2
Created a content strategy
3
Video promotion through Google Search and YouTube channel

YouTube
promotion

Results

1
Evaluation of achieved goals for each year according to KPI indicators.
2
Creation of a sales funnel and evaluation of each promotion channel.
3
Automation of business processes in marketing (CRM system and IP telephony).
4
Main website creation and its SEO optimization.
5
Creation of the landing page for testing various marketing hypotheses.
6
The company has been supported since 2017 with the growth of the company in the Google search engine.
7
Set up a successful advertising campaign, which included competitor analysis, compilation of the core of search queries.
8
Doubled the audience on social media networks in a year.
9
Sustained growth of positive results on review platforms in San Diego.
10
Increased brand awareness and customer loyalty through social media and YouTube channel among customers in the San Diego area.

TESTIMONIAL

We have been cooperating for a long time, since the beginning of my company’s work. I like that the marketing agency has strong specialists, as well as a balance in budgeting. It helped a lot that we grew gradually and selected the best promotion channels for each stage of my company’s development. Now we are reaching a new level and will soon promote the franchise. Thanks again for your cooperation.

VLADISLAV KHORENKO Owner - ALMCO Plumbing