Marketing For Startups: How To Design Your First Successful Startup Website
With 90% of new startups failing, research shows that 92% of successful startups depend on their websites as the most efficient digital marketing tool. Content marketing is an excellent way to create brand awareness, boost your sales, and help your startup establish its status in a competitive market.
So, how can you create a successful online presence for your startup? What are the benefits of building and maintaining a successful business website? We’ll answer these questions in this article, so keep reading to learn more about this topic.
Why Marketing Matters for Startups
Marketing is the way you can get your business noticed, and content marketing is a cost-effective method to generate leads for new startups. It relies on creating high-quality content that would attract potential customers, where they can feel connected to the brand.
Through well-thought-of content marketing, your startup will create brand awareness and help attract target customers by marketing products and services.
Unlike other marketing tools, content marketing offers genuine content that increases engagement. Although other forms of paid content can help a startup achieve its goals, content marketing can create organic traffic at a fraction of the cost. It also allows the brand to build authority in the market.
Build a Strong Online Presence – Start With a Website
Starting with a functional and occasionally updated website is the startup’s first step to improving its online presence. However, this is only the first step and should be followed by others, like enhancing the online reputation and managing a successful online store.
However, it will be impossible to achieve online success without a website to create brand awareness and boost the sales of your products and services. This is why the company should invest in designing and developing a successful website.
There are several types of websites available, and you can choose the most appropriate one for your business. Each type of website has its special features, so it will work for you, depending on the nature of your industry and online business.
Yet, spending time and money to design the website isn’t enough, as you should continue to update your website with new and relevant content.
This includes creating a blog with regularly updated content. A content calendar with regular posts that answers the questions that your potential customers will ask about your products and services will help improve the status of your website.
The Benefits of Building a Business Website
When you choose to create a business website for your startup, you can achieve various benefits.
Establish an Online Presence
Online and digital marketing efforts represent 72% of all the spending dedicated to marketing expenses. Since most people will get to know about your startup through the internet, it’s essential to establish and maintain a functioning business website. This website will help establish your status in a competitive market to create brand awareness.
In a highly competitive market, it’s crucial to establish your brand’s status as a trustworthy one. This starts with the way your website looks.
A well-maintained website with regularly updated content shows that there’s a big team standing behind the startup. This includes updating the content regularly, providing a smooth user experience, and offering all the information that potential customers might ask about your business.
Offer 24/7 Services
Your potential customers want to know that they’re always able to reach you and your business. A functioning business website is your digital store, which you can use to offer your products and services 24/7.
Offering your potential customers the chance to reach you for purchases, returns, and refunds will make your business more accessible. Your potential buyers won’t have to wait for your physical store to open, so you’ll eventually make more sales.
This means that you can also reach customers who are unable to reach you through traditional advertising. You’ll be able to reach customers beyond the geographical limits of a brick-and-mortar store.
Achieve eCommerce Success
With a functioning website, you can achieve the primary goal of eCommerce tactics; increased sales. A successful online marketing strategy can be tailored to suit the needs of your business and its size.
You’ll have more flexibility while managing your online business, reaching more customers. You can start with a basic website, gradually improving your content and scaling it as your business grows and evolves.
Web Design vs. Web Development: Which Service Do I Need?
For a small business, the concepts of web design and web development are used interchangeably, but these two concepts offer different services and benefits. So, it’s essential for a business owner to understand the differences between both terms.
Web design involves creating the visual elements of the website, while web development focuses on the technical aspects like the user interface and usability of the website.
So, you’ll need to hire a web designer if you already have a website, but you don’t like how it looks, want to change your logo, or add more visually appealing elements.
If you have a visually appealing website that potential users struggle to use, then you’ll need a web developer. The developer will improve the technical aspects of the website, like the page loading time and the user interface. If you don’t have a website, then you’ll need both services.
What Is a Responsive Website?
A responsive website refers to a technique in website creation that focuses on using flexible content, including layouts and images. The goal of using these tools is to detect the screen size of the device the customer is using and adjust the content layout accordingly.
According to statistics, more than 52% of internet traffic is done through mobile devices, indicating the importance of a responsive website. This is why headers, menus, texts, and images should be correctly uploaded on all screens.
Designing a responsive website is a job for successful web developers who should be able to adjust the web content while providing easy navigation. At the same time, the content should be easy to view with no clutter.
Work With iM4U, a Digital Marketing Agency for Startups
In this competitive market, your company can’t afford to make any mistakes. If you have a startup, then it’s time to invest in the right web design and web development strategy.
With iM4U, you’ll have a team of dedicated experts who are ready to offer you the needed consultation. Our experts will study your business status and help you create a responsive business website to help your startup boom and succeed.
Online success is only a click away, so contact us today.
Oleksandr Yaremenko has been a sales and marketing professional since 2007. As a national sales trainer and coach for top management, he has honed his skills in both team management and sales effectiveness. In 2016, he founded his own digital marketing agency, where he applies his experience to help clients achieve their goals.
Oleksandr is a graduate of Ericsson University’s business training program, where he specialized in sales and management. He is known for his ability to effectively develop clients, increasing their annual revenue by 2-4 times through an integrated marketing approach.
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