GTA Bins Case Studies | iM4U Digital Marketing Agency

GTA Bins

GTA Bins provides large waste container rental services with home delivery and scheduled waste removal. The company approached iM4U Digital Marketing Agency in 2020 to develop a marketing strategy for the following year, elevate the company’s reputation to a high level, create Google Ads campaigns, and design a website with subsequent SEO optimization.

Goals

Creating a sustainable brand to attract customers, increasing company turnover, and expanding into new cities.

POSITIONING

Thanks to GTA Bins, disposing of both small and large waste can be quick, easy, and convenient: fast delivery, flexible rental periods, and waste pick-up at any convenient time.

Advantages of GTA Bins

1
Variety of container sizes and types
2
Fast and convenient delivery
3
Flexible rental system
4
Environmental responsibility
5
Transparent pricing
6
High-quality customer service
7
Innovations and technological solutions

TARGET AUDIENCE

Marketing Strategy

Men and women aged 25-60 residing in Greater Toronto

Construction companies

Men and women aged 25-60 with an interest in small and medium-sized businesses

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support

WEB DEVELOPMENT OF THE MAIN WEBSITE

Task

Enhance the company’s online presence by developing a new website that meets modern requirements.

IMPLEMENTATION

1
Creating a site structure based on competitor analysis
2
Creating responsive web design
3
Creating an intuitive user interface
4
Web development
5
Optimizing Website speed to Google standards
6
SEO optimization for each page for Google Search
7
Preparing the site for advertising promotion
8
Testing all functionality

Web Development

task

Attract clients that are already interested in the company’s services and ready to place an order.

IMPLEMENTATION

1
ANALYSIS OF SERVICES FOR PROMOTION
2
CREATED GOOGLE ADS STRATEGY
3
SET UP A GOOGLE ADS CAMPAIGN
4
GOOGLE ADS CAMPAIGN MAINTENANCE

Google Ads

task

Bringing the client’s company to a high reputation level.

IMPLEMENTATION

1
WORK WITH GOOGLE MY BUSINESS (GOOGLE MAPS): UPDATING INFORMATION, OPTIMIZING YOUR ACCOUNT, POSTING PHOTOS AND INFORMATIONAL POSTS
2
WORKING WITH REVOCABLE PLATFORMS: REGISTERING A COMPANY ON RELIABLE SITES, INCREASING AWARENESS
3
DEALT WITH NEGATIVE RESULTS

Reputation Marketing

Results

1
Company turnover doubled within a year
2
The company ranks high on Google’s first pages for primary keywords related to container rental services through both advertising and organic promotion.
3
Systematization and optimization of all marketing tools
4
Creation of a sales funnel and evaluation of each promotion channel
5
Creation of the main website and its SEO optimization
6
The company has been supported since 2018 with its growth in the Google search engine
7
Successful advertising campaign setup, including competitor analysis and compilation of key search queries
8
Continued positive growth in reviews on local platforms in Toronto

TESTIMONIAL

Expressing gratitude to Alexander and the iM4U team for their systematic approach in implementing our business’s marketing strategy. Their clear execution of strategic planning tasks has allowed us to double the company’s profits within the year. We are pleased with the collaboration and look forward to continuing our partnership.

Vladimir Anapovich — Owner GTA Bins