Trucking & Logistics Company Marketing Case Study

MigWay

MigWay is a reputable Sacramento-based expedited trucking company that is driven by a strong commitment to their clients and team. Their mission is to build a thriving company that not only excels in the industry but also enriches the lives of our dedicated employees.
In 2020, MigWay recognized the need to enhance their marketing strategies and streamline their marketing department, as well as to improve their driver recruitment process. With the help of our services, they were able to reduce the cost per lead by 40%.

Goals

To enhance the effectiveness of marketing strategies and attract more drivers for the company.

Positioning

MigWay, a Charlotte-based expedited trucking company, is guided by core values of dedication to success, transparency, and fulfilling commitments, fostering a family-like atmosphere for both clients and drivers by prioritizing respect and unwavering support for their achievements.

Advantages of MigWay

1
Unmatched time-sensitive deliveries
2
24/7 solo point of contact
3
Access to distribution and warehousing services
4
Damage-free guarantee
5
Extensive area coverage of the US

Task of the marketing strategy

Gain insights on how to create effective marketing strategies for a logistics company and determine the appropriate channels for implementation.

IMPLEMENTATION

Developed a well-structured plan to enhance the marketing team’s performance and achieve essential marketing metrics.

Marketing Strategy

Analysis of the logistics market in the USA Competitor analysis Developing a brand promotion strategy Brand reputation analysis and enhancement Identifying promotion channels Creating a marketing budget for the brand for the year Road map for brand promotion

Task

To systematize and optimize key processes within the company.

Implementation

Optimizing team performance and creating opportunities for monitoring departmental efficiency indicators.

Marketing Consulting

Results

1
Achieved a 22% reduction in operational expenses through the optimization of the organizational structure
2
Decreased the cost per lead by 30%
3
Optimized the marketing budget by developing a comprehensive marketing plan for the year
4
Implemented a clear organizational structure for the marketing department achieving objectives efficiently