RC Mriya Case Studies | iM4U Digital Marketing Agency

RESIDENTIAL COMPLEX "MRIYA"

The modern comfort-class residential complex “Mriya” is located in a developed area on Levanevskoho Street in the city of Bila Tserkva, Kyiv region. The “Mriya” residential complex consists of 4 sections of a 9-story building. The buildings are constructed from environmentally friendly red brick. The new development includes 180 apartments. The developer has 12 years of experience and has completed the construction of 45 projects.

Goals

Creating a sustainable brand to attract customers, increasing company turnover, and expanding into new cities.

POSITIONING

In the “Mriya” residential complex, all the dreams and needs of modern people are embodied – a new type of housing that combines comfort, genuine European quality, safety, modern architecture, good ecology, and affordability.

Advantages of RESIDENTIAL COMPLEX "MRIYA

1
Transport accessibility
2
Reliable developer with 8 years on the market
3
Developed infrastructure
4
Accessible purchasing conditions
5
Autonomous heating

TARGET AUDIENCE

Marketing Strategy

Family couples

Single men

Investors

Task

Integrated management of all marketing channels and their promotion in one direction and style.

Implementation

Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand.

Marketing Support

CREATED A LANDING PAGE

Task

Create a website that serves as the official source of information for the residential complex, featuring a user-friendly design and structure for optimal SEO, Google Ads, Targeting, Facebook, Instagram, and other promotional activities.

IMPLEMENTATION

1
Creating a site structure based on competitor analysis
2
Creating responsive web design
3
Creating an intuitive user interface
4
Web development
5
Optimizing Website speed to Google standards
6
SEO optimization for each page for Google Search
7
Preparing the site for advertising promotion
8
Testing all functionality
9
Ensuring security

Web Development

task

Attracting the target audience through Facebook and Instagram.

IMPLEMENTATION

1
FORMATION OF A STRATEGY FOR TARGETING
2
SETTING UP AND LAUNCHING TARGETED ADVERTISING
3
A/B TESTING
4
OPTIMIZATION AND TRACKING RESULTS
5
ADVERTISING ANALYSIS AND REPORTING

Target Promotion

task

Bringing the client’s company to a high reputation level.

IMPLEMENTATION

1
WORK WITH GOOGLE MY BUSINESS (GOOGLE MAPS): UPDATING INFORMATION, OPTIMIZING YOUR ACCOUNT, POSTING PHOTOS AND INFORMATIONAL POSTS.
2
WORKING WITH REVOCABLE PLATFORMS: REGISTERING A COMPANY ON RELIABLE SITES, INCREASING AWARENESS
3
DEALT WITH NEGATIVE RESULTS

Reputation Marketing

task

Increasing customer loyalty through video content.

IMPLEMENTATION

1
Creating a strategy for promoting a YouTube channel
2
Forming the structure of the YouTube channel
3
Creating a technical task for filming content
4
Collaborating with YouTube bloggers

Youtube PROMOTION

Results

1
During the first few years, all apartments were sold
2
Evaluation of goal achievement each year based on KPI indicators
3
Establishment of the Main Website
4
Unified style and optimization of all company platforms: website, Facebook, Instagram, Google My Business, local reviews
5
The initial goals were achieved within two months
6
The company ranks on the first pages of Google for main keywords in both advertising and organic searc
7
Increase in customer loyalty through the YouTube channel
8
Systematization and optimization of all marketing tools

TESTIMONIAL

iM4U created a lido-generating site, launched advertising, set up a YouTube channel, and a promotion scheme. Thank you for the transparency and specificity in terms of lead generation of potential real estate clients in new buildings. We continue to work.

ALEXANDR POZHARITSKY — Owner RC Family