Brand Style

Corporate identity is a combination of visual elements that are placed on products, packaging, promotional materials of the company and used in communication with customers. Corporate identity is necessary to position the company and distinguish it from its competitors.

View cases

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When Brand style is needed

Opening a new business or line of business
Increase of brand awareness
Company rebranding
The desire to improve its current position in the market, to enter new segments, to increase the scale of business

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WHAT IS INCLUDED IN THE Brand style

Description of the logo design

Alternative variants of a logo

Rules of the logo usage

Design of mocaps to choose from

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HOW IS THE PROCESS

Stages

1st WEEK

Goal definition and briefing

At the beginning of each project we interview the client to understand what they need, what they want, why they need it, what they want to get in the end

Competitor and industry analysis

Identification of the main concepts in branding

2nd WEEK

Presentation of 2-3 corporate identity options.

We present two or three options, from which you need to choose one and make changes, if any

3rd WEEK

We present the layout on branded products of the company

4 WEEK

Create guidelines for the use of corporate identity

Guidelines for the combination of colors, fonts, the correct options for the use of elements of the logo

Implementation Period

From 4 weeks, depending on the number of items selected

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FAQ

Branding style

What is a branding style guide?

A branding style guide is a set of rules that tell how a company should interact with the world through the use of a logo, colors, images, fonts and other symbols. Together they determine how the company will be perceived by the client and whether it will have positive associations with your brand. Branding style guide is a handy guide that contains tips on how to please the client and convey the main idea of the company through symbols.

How to create a branding style guide?

The process of creating a branding style guide includes 5 stages. You need to prepare a brand story, create a logo, choose a brand color palette, decide on fonts and image style.

How to choose branding style for a company?

To choose the right branding style, you need to clearly understand the goals and vision of the company. The style should reflect the mission of the brand, be associated with the product or service, and at the same time look pleasant to the target audience.

Why is a branding style so important?

Branding style reflects the mission and goals of the company. Without a well-designed brand style, you cannot control how your customers perceive your brand and whether bad and wrong associations are associated with it. A thoughtful brand style will allow you to maintain a non-verbal dialogue with your target audience and help you build rapport with them.

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