Logo

Logo design is the process of creating a graphic image in the form of a sign, emblem or symbol, which is used by various organizations regardless of ownership form to create an original image and individual corporate identity. Key principles of logo design, which we adhere to – informative, recognizability, uniqueness, versatility, durability.

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When a logo should be created

Creation of a recognized brand
Promotion of a startup
Logo design for a new website
Launch of a new product on the market
Company rebranding
Launch of advertising campaign

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How is the process

STAGES

We fill out a brief and determine the theme of the logo

At the beginning of each project we interview the client to understand what they need, what they want, why they need it, what they want to get as a result

Analysis of competitors, the industry

Identification of the main concepts in the branding of the industry

Shaping the Tone of Voice

Key Objectives: Make a statement to consumers, establish an emotional connection with them, to be remembered, increase trust and commitment to the brand

We form 2-3 variants

We present several variants of the logo, from which the client chooses the best one

Drawing the logo in vector format

Preparation of logo formats in svg, pdf, png, jpg for the client

Implementation Period

1-2 weeks

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FAQ

Logo

How to make a logo for your business?

To make a memorable logo that reflects your brand values, you should contact the IM4U agency. Our marketing agency will advise you on the logo and help you create it. We do logo design in Atlanta, Seattle, San Diego and other American cities.

What makes a good logo?

A lot of nuances and details organically put together make a good logo. First of all, your logo should be congruent with the idea of the brand, positioning of the business and its product. So, if you are selling expensive watches, then a cute pink logo is clearly not the right choice. It is important that the logo is memorable and can be easily associated with you. A good logo reflects the values of the company, and therefore it is important that customers who see your logo have positive associations. When creating a logo, also pay attention to the color – it is often associated with a particular niche. So, companies that represent social networks are more often represented by blue logos, restaurants by red and orange colors.

Why is logo important for your brand?

The logo is the face of his brand. The style of the logo, its colors, dynamism, size and overall quality all affect how a customer perceives your brand. The appearance of the logo should evoke the same associations as your product or service. In addition, a memorable logo will help you build customer loyalty.

Is it a good idea to create a logo for free?

We do not recommend doing this. You can find dozens of free logo design services that will draw a picture of the desired format. However, it is worth understanding that a logo is more than a beautiful image. Before you start designing a logo, you need to have an understanding of the purpose and values of the brand in order to correctly translate the idea into a logo. By creating a free logo, you not only run the risk of violating some of the rules of good design, but also creating a flawed brand presentation.

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