Logo Book

A logo book is a detailed description of the logo and a set of rules for its use. It describes all the features of the logo – its size, the ratio of the various elements, the color scheme and recommendations for placement. The key principles of logo design that we adhere to are informative, recognizable, unique, versatile, durable.

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When a logo book is needed

Creating a recognizable brand

Promotion of a startup

Logo development for a new website

Launch of a new product on the market

Company rebranding

Launch of advertising campaign

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WHAT IS INCLUDED IN THE LOGO BOOK

Logo design

Alternative variants of a logo

Rules of the logo use

How is the process

Stages

We fill out a brief and determine the theme of the logo

At the beginning of each project we interview the client to understand what they need, what they want, why they need it, what they want to get as a result

Analysis of competitors, the industry

Identification of the main concepts in the branding of the industry

Shaping the Tone of Voice

Key Objectives: make a statement to consumers. establish an emotional connection with them, to be remembered. increase trust and commitment to the brand.

We form 2-3 variants

We present several variants of the logo, from which the client chooses the best one

Drawing the logo in vector format

Preparing the logo formats in svg, pdf, png, jpg for the client

We present the layout on branded products of the company

(business cards, merchandise, documents, social networks, souvenirs)

We create recommendations for the use of the logo

Guidelines on the combination of colors, fonts, the correct options for the use of the elements of the logo

As a result, we provide the logo book in pdf format and the logo in all necessary formats.

Implementation Period

2-3 weeks

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FAQ

Logobook

What is logobook?

A logo book or branbook is a detailed logo description. It is a set of elements that make your business recognizable among customers. The logo book includes the logo and its detailed description: size, color, resolution, and so on. Along with it, you get logo options that meet the requirements of your site and various social networks. The main task of a logo book is to convey the values, goals and mission of your brand.

Why does your brand need a logo book?

Your business needs to be recognized. Brand awareness is the key to increasing the number of loyal customers who come back for your products and services again and again. Having a logo book will provide your brand with the right attributes for every occasion.

What elements does logobook include?

The logo book includes such elements as the brand name, mission and vision description, logo options, color palette, icons, fonts and their variations. Also in the brand book indicate images-symbols of the brand.

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