Marketing Audit

A marketing audit is an invaluable tool for examining your current strategy and assessing how effective it is. It involves looking at every aspect of how you market your business and helps identify areas which need strengthening or improving. By doing a thorough marketing audit, you can gain a better understanding of your company’s strengths and weaknesses, as well as the opportunities available to you that may not have been visible before. The iM4U team will conduct an audit of marketing platforms, identify the strengths and weaknesses of promoting both your business and the business of competitors. A good marketing audit will lead to greater efficiency, clarity, and improved results for any business.

View cases

01 06

When do you need a marketing audit?

Analysis of the effectiveness of marketing campaigns

Finding ways to take your business to the next level

Evaluation of the promotion of your own website or competitors

Determination of the best promotion channels

Types of audit

Marketing strategy
Effectiveness of Facebook or Instagram Ad campaigns
Site performance
Google Ads Performance
The effectiveness of SEO promotion
The effectiveness of Social Media Marketing (Facebook, Instagram, Linkedin)
The effectiveness of reputation marketing

02 06

How is the process

Stages

Interview

Creating a marketing audit checklist

Defining the target audience

Conducting competitor and product analysis

Audit of marketing platforms

Submission of the final audit report

Implementation Period

3-4 weeks, depending on the type, goals and scale of the business

03 06

FAQ

Marketing audit

What is a marketing audit?

This is a complete analysis of your current situation for your company. It includes an assessment of your resources, the effectiveness of the current business development strategy. As a result of a marketing audit, you will find out the weak points of your business and points for its growth.

What is important about a marketing audit?

Marketing audit should be objective. It is important that it not only contain an assessment of the current state, but be analytical. A good marketing audit does not end with an assessment of the strengths and weaknesses of one of your businesses. It also captures the analysis of your competitors and the niche in general. Based on this information, a marketing promotion strategy can be built.

How important is marketing for small businesses?

Small businesses need stable profitability. The profit of a small business depends on whether the target audience knows about it, how easily they can find the company and whether they like the services offered. And marketing is a simple and affordable tool for small businesses that will help to achieve the most effective interaction with the audience. Through marketing, small businesses find customers and sell their services and products to them. This gives it resources for further development and expansion.

04 06